{
  "report_id": "116-messaging-benchmark",
  "version": "1.1",
  "status": "validated",
  "publication": {"date_modified": "2026-07-20", "articles": [{"number": 219, "id": "219-year-end-messaging-intensity", "path": "articles/comunicacion-cuarto-trimestre.html", "status": "validated", "question": "Cómo cambia la intensidad de comunicación entre el primer y cuarto trimestre."}]},
  "period": "2025-01-01/2025-12-31",
  "sample": {
    "tenants_processed": 2174,
    "centers_with_communications": 2165,
    "communication_recipient_records": 19530900,
    "individual_records": 4806573,
    "collective_recipient_records": 14724327,
    "collective_campaigns": 73159,
    "eligible_centers_min_100_records": 2068,
    "campaign_centers_min_5_campaigns": 1417
  },
  "channel_mix": {
    "raw_collective_share_pct": 75.39,
    "equal_center_mean_collective_share_pct": 50.31,
    "median_center_collective_share_pct": 60.60,
    "p25_center_collective_share_pct": 11.97,
    "p75_center_collective_share_pct": 81.84,
    "centers_with_collective_majority_pct": 56.77
  },
  "benchmarks": {
    "records_per_recipient_median": 12.2,
    "records_per_recipient_p25": 6.3,
    "records_per_recipient_p75": 24.4,
    "campaigns_per_center_median_min_5_campaigns": 31.0,
    "average_audience_per_campaign_center_median": 167.1,
    "average_audience_per_campaign_p25": 91.4,
    "average_audience_per_campaign_p75": 277.2
  },
  "campaign_size_mix_equal_center": [
    {"size": "Menos de 50 destinatarios", "share_pct": 23.97, "campaigns": 24031},
    {"size": "50–99 destinatarios", "share_pct": 9.51, "campaigns": 4391},
    {"size": "100–199 destinatarios", "share_pct": 25.32, "campaigns": 15101},
    {"size": "200–399 destinatarios", "share_pct": 28.11, "campaigns": 18983},
    {"size": "400 o más destinatarios", "share_pct": 13.08, "campaigns": 10653}
  ],
  "year_end_intensity": {"definition": {"continuous_center": "Centro con comunicación positiva en cada mes de 2025.", "record": "Registro asociado a un destinatario.", "intensity": "Registros divididos por destinatarios mensuales acumulados en el trimestre."}, "rules": {"minimum_annual_records": 100, "positive_months_required": 12, "q1_months": [1,2,3], "q4_months": [10,11,12]}, "sample": {"centers_with_communications": 2165, "eligible_centers": 1669, "eligibility_pct": 77.09}, "records": {"q1_median": 1114, "q4_median": 1545, "paired_median_difference": 235, "paired_median_change_pct": 34.83, "q4_higher_pct": 68.60, "paired_difference_bootstrap_95": [181,289]}, "records_per_recipient_month": {"q1_median": 2.86, "q4_median": 3.20, "paired_median_difference": 0.23, "q4_higher_pct": 59.86, "paired_difference_bootstrap_95": [0.18,0.28]}, "channels": {"individual": {"q1_median": 405, "q4_median": 468, "paired_median_difference": 31}, "collective_recipient_records": {"q1_median": 529, "q4_median": 925, "paired_median_difference": 97}, "collective_campaigns": {"q1_median": 4, "q4_median": 6, "paired_median_difference": 0}}, "sensitivity": [{"minimum_annual_records": 500, "centers": 1556, "paired_median_change_pct": 35.62, "intensity_difference": 0.26}, {"minimum_annual_records": 1000, "centers": 1425, "paired_median_change_pct": 38.87, "intensity_difference": 0.31}, {"minimum_annual_records": 2500, "centers": 1162, "paired_median_change_pct": 41.27, "intensity_difference": 0.47}]},
  "quality": {
    "tenants_failed": 0,
    "missing_recipient": 0,
    "orphan_collective_reference": 0,
    "largest_center_record_share_pct": 1.0,
    "personal_data_exported": false,
    "message_content_exported": false,
    "campaign_identifiers_exported": false
  }
}