{
  "report_id": "171-seasonal-second-visit",
  "status": "validated",
  "version": "1.0",
  "publication": {
    "date_published": "2026-07-19",
    "date_modified": "2026-07-19",
    "canonical_url": "https://wodbuster.com/observatorio/estacionalidad-segunda-visita-centros-deportivos/"
  },
  "period": {
    "profile_creation_and_first_visit": "2022-01-01/2025-12-31",
    "observation_cutoff_exclusive": "2026-04-01"
  },
  "definitions": {
    "new_participant": "Perfil de alumno sin funciones de personal cuya primera asistencia efectiva ocurre durante los 30 días posteriores a su creación.",
    "december_comparison": "Diciembre frente al agregado de octubre y noviembre dentro del mismo centro.",
    "august_comparison": "Agosto frente al agregado de julio y septiembre dentro del mismo centro.",
    "center_balancing": "Cada tasa se calcula dentro del centro a lo largo de 2022–2025 y después cada centro pesa una vez."
  },
  "sample": {
    "source_centers": 2157,
    "source_new_participants": 327604,
    "december_comparable_centers": 210,
    "august_comparable_centers": 298
  },
  "comparisons": {
    "august_vs_july_september": {
      "open_access": {
        "target_months": [
          8
        ],
        "reference_months": [
          7,
          9
        ],
        "pooled_centers_2022_2025": {
          "minimum_new_participants_each_period": 20,
          "target_new_participants": 12245,
          "reference_new_participants": 25175,
          "return_7d_pct": {
            "target": {
              "p25": 72.98,
              "median": 82.73,
              "p75": 91.06
            },
            "reference": {
              "p25": 79.2,
              "median": 87.88,
              "p75": 92.73
            },
            "target_minus_reference_pp": {
              "p25": -10.53,
              "median": -3.83,
              "p75": 2.1
            },
            "bootstrap_95_ci_median_difference_pp": [
              -4.62,
              -2.54
            ],
            "target_lower_pct_of_units": 67.11
          },
          "return_30d_pct": {
            "target": {
              "p25": 84.0,
              "median": 91.84,
              "p75": 96.85
            },
            "reference": {
              "p25": 90.0,
              "median": 95.35,
              "p75": 97.81
            },
            "target_minus_reference_pp": {
              "p25": -7.13,
              "median": -1.84,
              "p75": 1.37
            },
            "bootstrap_95_ci_median_difference_pp": [
              -2.93,
              -1.05
            ],
            "target_lower_pct_of_units": 62.75
          },
          "return_90d_pct": {
            "target": {
              "p25": 86.39,
              "median": 93.94,
              "p75": 97.98
            },
            "reference": {
              "p25": 92.46,
              "median": 96.64,
              "p75": 98.81
            },
            "target_minus_reference_pp": {
              "p25": -6.69,
              "median": -1.69,
              "p75": 0.8
            },
            "bootstrap_95_ci_median_difference_pp": [
              -2.45,
              -0.88
            ],
            "target_lower_pct_of_units": 60.74
          },
          "largest_unit_target_share_pct": 2.29,
          "centers": 298
        },
        "yearly_minimum_5_each_period": {
          "2022": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 1646,
            "reference_new_participants": 2618,
            "return_7d_pct": {
              "target": {
                "p25": 75.0,
                "median": 85.71,
                "p75": 100.0
              },
              "reference": {
                "p25": 79.17,
                "median": 88.89,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -12.5,
                "median": 0.0,
                "p75": 7.69
              },
              "bootstrap_95_ci_median_difference_pp": [
                -4.17,
                0.0
              ],
              "target_lower_pct_of_units": 49.04
            },
            "return_30d_pct": {
              "target": {
                "p25": 83.33,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 90.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -7.9,
                "median": 0.0,
                "p75": 2.7
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 36.31
            },
            "return_90d_pct": {
              "target": {
                "p25": 85.71,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 91.3,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -5.71,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 33.12
            },
            "largest_unit_target_share_pct": 3.34,
            "centers": 157
          },
          "2023": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 2775,
            "reference_new_participants": 4836,
            "return_7d_pct": {
              "target": {
                "p25": 71.43,
                "median": 83.97,
                "p75": 100.0
              },
              "reference": {
                "p25": 80.0,
                "median": 88.89,
                "p75": 95.6
              },
              "target_minus_reference_pp": {
                "p25": -14.29,
                "median": -2.4,
                "p75": 6.2
              },
              "bootstrap_95_ci_median_difference_pp": [
                -6.38,
                0.0
              ],
              "target_lower_pct_of_units": 55.04
            },
            "return_30d_pct": {
              "target": {
                "p25": 83.33,
                "median": 97.38,
                "p75": 100.0
              },
              "reference": {
                "p25": 90.0,
                "median": 96.97,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -9.42,
                "median": 0.0,
                "p75": 2.26
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 40.76
            },
            "return_90d_pct": {
              "target": {
                "p25": 84.62,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 92.31,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -9.09,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 37.39
            },
            "largest_unit_target_share_pct": 3.71,
            "centers": 238
          },
          "2024": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 4200,
            "reference_new_participants": 9194,
            "return_7d_pct": {
              "target": {
                "p25": 70.0,
                "median": 83.33,
                "p75": 100.0
              },
              "reference": {
                "p25": 80.0,
                "median": 88.24,
                "p75": 95.83
              },
              "target_minus_reference_pp": {
                "p25": -16.16,
                "median": -0.49,
                "p75": 7.03
              },
              "bootstrap_95_ci_median_difference_pp": [
                -2.75,
                0.0
              ],
              "target_lower_pct_of_units": 50.4
            },
            "return_30d_pct": {
              "target": {
                "p25": 80.49,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 90.57,
                "median": 96.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -9.0,
                "median": 0.0,
                "p75": 2.94
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 38.87
            },
            "return_90d_pct": {
              "target": {
                "p25": 85.71,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 92.86,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -7.5,
                "median": 0.0,
                "p75": 1.39
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 33.51
            },
            "largest_unit_target_share_pct": 2.57,
            "centers": 373
          },
          "2025": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 7898,
            "reference_new_participants": 19177,
            "return_7d_pct": {
              "target": {
                "p25": 72.73,
                "median": 85.71,
                "p75": 100.0
              },
              "reference": {
                "p25": 81.48,
                "median": 90.0,
                "p75": 95.45
              },
              "target_minus_reference_pp": {
                "p25": -14.15,
                "median": -2.16,
                "p75": 5.26
              },
              "bootstrap_95_ci_median_difference_pp": [
                -3.54,
                0.0
              ],
              "target_lower_pct_of_units": 53.25
            },
            "return_30d_pct": {
              "target": {
                "p25": 85.71,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 91.38,
                "median": 97.56,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -6.62,
                "median": 0.0,
                "p75": 1.72
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 34.95
            },
            "return_90d_pct": {
              "target": {
                "p25": 88.89,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 93.75,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -4.17,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 30.86
            },
            "largest_unit_target_share_pct": 1.96,
            "centers": 661
          }
        }
      },
      "bonus": {
        "target_months": [
          8
        ],
        "reference_months": [
          7,
          9
        ],
        "pooled_centers_2022_2025": {
          "minimum_new_participants_each_period": 20,
          "target_new_participants": 4871,
          "reference_new_participants": 7081,
          "return_7d_pct": {
            "target": {
              "p25": 57.14,
              "median": 69.07,
              "p75": 82.12
            },
            "reference": {
              "p25": 62.53,
              "median": 70.85,
              "p75": 80.31
            },
            "target_minus_reference_pp": {
              "p25": -9.39,
              "median": -0.89,
              "p75": 5.97
            },
            "bootstrap_95_ci_median_difference_pp": [
              -3.75,
              2.49
            ],
            "target_lower_pct_of_units": 51.89
          },
          "return_30d_pct": {
            "target": {
              "p25": 70.76,
              "median": 81.86,
              "p75": 90.91
            },
            "reference": {
              "p25": 73.18,
              "median": 85.03,
              "p75": 92.28
            },
            "target_minus_reference_pp": {
              "p25": -9.05,
              "median": -2.41,
              "p75": 2.83
            },
            "bootstrap_95_ci_median_difference_pp": [
              -4.7,
              -0.79
            ],
            "target_lower_pct_of_units": 64.15
          },
          "return_90d_pct": {
            "target": {
              "p25": 71.66,
              "median": 85.28,
              "p75": 92.0
            },
            "reference": {
              "p25": 77.05,
              "median": 90.24,
              "p75": 95.24
            },
            "target_minus_reference_pp": {
              "p25": -9.05,
              "median": -2.18,
              "p75": 2.3
            },
            "bootstrap_95_ci_median_difference_pp": [
              -4.97,
              -1.51
            ],
            "target_lower_pct_of_units": 66.04
          },
          "largest_unit_target_share_pct": 5.75,
          "centers": 106
        },
        "yearly_minimum_5_each_period": {
          "2022": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 530,
            "reference_new_participants": 703,
            "return_7d_pct": {
              "target": {
                "p25": 60.0,
                "median": 80.0,
                "p75": 96.15
              },
              "reference": {
                "p25": 56.25,
                "median": 71.43,
                "p75": 84.21
              },
              "target_minus_reference_pp": {
                "p25": -12.22,
                "median": 5.24,
                "p75": 22.22
              },
              "bootstrap_95_ci_median_difference_pp": [
                -7.74,
                13.33
              ],
              "target_lower_pct_of_units": 43.9
            },
            "return_30d_pct": {
              "target": {
                "p25": 71.43,
                "median": 83.33,
                "p75": 100.0
              },
              "reference": {
                "p25": 71.43,
                "median": 83.33,
                "p75": 93.75
              },
              "target_minus_reference_pp": {
                "p25": -7.95,
                "median": 0.0,
                "p75": 9.85
              },
              "bootstrap_95_ci_median_difference_pp": [
                -3.64,
                6.28
              ],
              "target_lower_pct_of_units": 46.34
            },
            "return_90d_pct": {
              "target": {
                "p25": 71.43,
                "median": 88.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 73.33,
                "median": 86.67,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -8.89,
                "median": 0.0,
                "p75": 8.33
              },
              "bootstrap_95_ci_median_difference_pp": [
                -5.71,
                4.81
              ],
              "target_lower_pct_of_units": 46.34
            },
            "largest_unit_target_share_pct": 10.38,
            "centers": 41
          },
          "2023": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 981,
            "reference_new_participants": 1484,
            "return_7d_pct": {
              "target": {
                "p25": 50.0,
                "median": 71.43,
                "p75": 85.71
              },
              "reference": {
                "p25": 60.0,
                "median": 76.19,
                "p75": 85.71
              },
              "target_minus_reference_pp": {
                "p25": -16.92,
                "median": -2.5,
                "p75": 7.14
              },
              "bootstrap_95_ci_median_difference_pp": [
                -7.09,
                1.19
              ],
              "target_lower_pct_of_units": 55.06
            },
            "return_30d_pct": {
              "target": {
                "p25": 71.43,
                "median": 83.33,
                "p75": 100.0
              },
              "reference": {
                "p25": 75.0,
                "median": 85.71,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -13.48,
                "median": 0.0,
                "p75": 4.81
              },
              "bootstrap_95_ci_median_difference_pp": [
                -3.33,
                0.0
              ],
              "target_lower_pct_of_units": 46.07
            },
            "return_90d_pct": {
              "target": {
                "p25": 75.0,
                "median": 87.5,
                "p75": 100.0
              },
              "reference": {
                "p25": 80.95,
                "median": 92.86,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -12.31,
                "median": 0.0,
                "p75": 3.08
              },
              "bootstrap_95_ci_median_difference_pp": [
                -2.86,
                0.0
              ],
              "target_lower_pct_of_units": 43.82
            },
            "largest_unit_target_share_pct": 7.75,
            "centers": 89
          },
          "2024": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 1758,
            "reference_new_participants": 2950,
            "return_7d_pct": {
              "target": {
                "p25": 54.27,
                "median": 71.43,
                "p75": 83.33
              },
              "reference": {
                "p25": 58.04,
                "median": 73.21,
                "p75": 84.62
              },
              "target_minus_reference_pp": {
                "p25": -18.63,
                "median": 0.0,
                "p75": 12.49
              },
              "bootstrap_95_ci_median_difference_pp": [
                -3.92,
                5.3
              ],
              "target_lower_pct_of_units": 46.58
            },
            "return_30d_pct": {
              "target": {
                "p25": 66.91,
                "median": 82.45,
                "p75": 98.96
              },
              "reference": {
                "p25": 75.18,
                "median": 88.12,
                "p75": 94.86
              },
              "target_minus_reference_pp": {
                "p25": -13.33,
                "median": -0.82,
                "p75": 5.56
              },
              "bootstrap_95_ci_median_difference_pp": [
                -4.21,
                0.0
              ],
              "target_lower_pct_of_units": 52.05
            },
            "return_90d_pct": {
              "target": {
                "p25": 71.75,
                "median": 85.71,
                "p75": 100.0
              },
              "reference": {
                "p25": 80.75,
                "median": 92.31,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -12.97,
                "median": -0.7,
                "p75": 3.83
              },
              "bootstrap_95_ci_median_difference_pp": [
                -4.8,
                0.0
              ],
              "target_lower_pct_of_units": 50.0
            },
            "largest_unit_target_share_pct": 6.14,
            "centers": 146
          },
          "2025": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 3167,
            "reference_new_participants": 5425,
            "return_7d_pct": {
              "target": {
                "p25": 55.56,
                "median": 72.73,
                "p75": 84.62
              },
              "reference": {
                "p25": 62.5,
                "median": 73.33,
                "p75": 85.71
              },
              "target_minus_reference_pp": {
                "p25": -16.7,
                "median": -3.33,
                "p75": 10.32
              },
              "bootstrap_95_ci_median_difference_pp": [
                -5.56,
                -0.4
              ],
              "target_lower_pct_of_units": 56.05
            },
            "return_30d_pct": {
              "target": {
                "p25": 71.43,
                "median": 83.85,
                "p75": 100.0
              },
              "reference": {
                "p25": 79.17,
                "median": 89.47,
                "p75": 96.33
              },
              "target_minus_reference_pp": {
                "p25": -12.4,
                "median": 0.0,
                "p75": 6.9
              },
              "bootstrap_95_ci_median_difference_pp": [
                -2.6,
                0.0
              ],
              "target_lower_pct_of_units": 48.79
            },
            "return_90d_pct": {
              "target": {
                "p25": 77.69,
                "median": 90.91,
                "p75": 100.0
              },
              "reference": {
                "p25": 83.33,
                "median": 92.86,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -11.37,
                "median": 0.0,
                "p75": 4.8
              },
              "bootstrap_95_ci_median_difference_pp": [
                -0.92,
                0.0
              ],
              "target_lower_pct_of_units": 45.16
            },
            "largest_unit_target_share_pct": 4.83,
            "centers": 248
          }
        }
      },
      "free_booking_tariff": {
        "target_months": [
          8
        ],
        "reference_months": [
          7,
          9
        ],
        "pooled_centers_2022_2025": {
          "minimum_new_participants_each_period": 20,
          "target_new_participants": 3619,
          "reference_new_participants": 8373,
          "return_7d_pct": {
            "target": {
              "p25": 87.38,
              "median": 93.75,
              "p75": 97.91
            },
            "reference": {
              "p25": 91.51,
              "median": 94.87,
              "p75": 97.03
            },
            "target_minus_reference_pp": {
              "p25": -5.86,
              "median": -1.32,
              "p75": 2.55
            },
            "bootstrap_95_ci_median_difference_pp": [
              -3.01,
              0.0
            ],
            "target_lower_pct_of_units": 56.48
          },
          "return_30d_pct": {
            "target": {
              "p25": 95.45,
              "median": 100.0,
              "p75": 100.0
            },
            "reference": {
              "p25": 97.33,
              "median": 100.0,
              "p75": 100.0
            },
            "target_minus_reference_pp": {
              "p25": -2.36,
              "median": 0.0,
              "p75": 0.0
            },
            "bootstrap_95_ci_median_difference_pp": [
              0.0,
              0.0
            ],
            "target_lower_pct_of_units": 34.26
          },
          "return_90d_pct": {
            "target": {
              "p25": 96.54,
              "median": 100.0,
              "p75": 100.0
            },
            "reference": {
              "p25": 98.3,
              "median": 100.0,
              "p75": 100.0
            },
            "target_minus_reference_pp": {
              "p25": -0.93,
              "median": 0.0,
              "p75": 0.0
            },
            "bootstrap_95_ci_median_difference_pp": [
              0.0,
              0.0
            ],
            "target_lower_pct_of_units": 27.78
          },
          "largest_unit_target_share_pct": 2.57,
          "centers": 108
        },
        "yearly_minimum_5_each_period": {
          "2022": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 651,
            "reference_new_participants": 1140,
            "return_7d_pct": {
              "target": {
                "p25": 83.33,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 90.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -7.67,
                "median": 0.0,
                "p75": 2.64
              },
              "bootstrap_95_ci_median_difference_pp": [
                -1.88,
                0.0
              ],
              "target_lower_pct_of_units": 40.51
            },
            "return_30d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 17.72
            },
            "return_90d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 15.19
            },
            "largest_unit_target_share_pct": 4.3,
            "centers": 79
          },
          "2023": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 1208,
            "reference_new_participants": 2015,
            "return_7d_pct": {
              "target": {
                "p25": 85.54,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 89.47,
                "median": 95.33,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -9.33,
                "median": 0.0,
                "p75": 7.48
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 35.58
            },
            "return_30d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 14.42
            },
            "return_90d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 13.46
            },
            "largest_unit_target_share_pct": 7.62,
            "centers": 104
          },
          "2024": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 1580,
            "reference_new_participants": 3576,
            "return_7d_pct": {
              "target": {
                "p25": 84.89,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 90.91,
                "median": 96.49,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -8.62,
                "median": 0.0,
                "p75": 4.5
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 37.04
            },
            "return_30d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 16.05
            },
            "return_90d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 11.73
            },
            "largest_unit_target_share_pct": 4.18,
            "centers": 162
          },
          "2025": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 3320,
            "reference_new_participants": 9109,
            "return_7d_pct": {
              "target": {
                "p25": 85.44,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 90.8,
                "median": 95.83,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -7.71,
                "median": 0.0,
                "p75": 4.55
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 37.5
            },
            "return_30d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 12.22
            },
            "return_90d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 10.28
            },
            "largest_unit_target_share_pct": 3.8,
            "centers": 360
          }
        }
      }
    },
    "december_vs_october_november": {
      "open_access": {
        "target_months": [
          12
        ],
        "reference_months": [
          10,
          11
        ],
        "pooled_centers_2022_2025": {
          "minimum_new_participants_each_period": 20,
          "target_new_participants": 6743,
          "reference_new_participants": 15782,
          "return_7d_pct": {
            "target": {
              "p25": 66.67,
              "median": 78.15,
              "p75": 86.86
            },
            "reference": {
              "p25": 75.65,
              "median": 85.02,
              "p75": 91.63
            },
            "target_minus_reference_pp": {
              "p25": -14.15,
              "median": -6.13,
              "p75": -0.23
            },
            "bootstrap_95_ci_median_difference_pp": [
              -7.54,
              -4.07
            ],
            "target_lower_pct_of_units": 76.19
          },
          "return_30d_pct": {
            "target": {
              "p25": 80.0,
              "median": 90.48,
              "p75": 96.12
            },
            "reference": {
              "p25": 89.31,
              "median": 94.47,
              "p75": 98.56
            },
            "target_minus_reference_pp": {
              "p25": -9.94,
              "median": -3.13,
              "p75": 0.74
            },
            "bootstrap_95_ci_median_difference_pp": [
              -4.38,
              -1.8
            ],
            "target_lower_pct_of_units": 65.71
          },
          "return_90d_pct": {
            "target": {
              "p25": 85.84,
              "median": 95.12,
              "p75": 100.0
            },
            "reference": {
              "p25": 92.11,
              "median": 96.81,
              "p75": 99.1
            },
            "target_minus_reference_pp": {
              "p25": -7.09,
              "median": -1.45,
              "p75": 1.73
            },
            "bootstrap_95_ci_median_difference_pp": [
              -3.18,
              0.0
            ],
            "target_lower_pct_of_units": 54.29
          },
          "largest_unit_target_share_pct": 2.94,
          "centers": 210
        },
        "yearly_minimum_5_each_period": {
          "2022": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 817,
            "reference_new_participants": 1695,
            "return_7d_pct": {
              "target": {
                "p25": 62.5,
                "median": 80.0,
                "p75": 92.86
              },
              "reference": {
                "p25": 76.92,
                "median": 87.5,
                "p75": 94.12
              },
              "target_minus_reference_pp": {
                "p25": -20.0,
                "median": -1.79,
                "p75": 6.67
              },
              "bootstrap_95_ci_median_difference_pp": [
                -15.0,
                0.0
              ],
              "target_lower_pct_of_units": 53.93
            },
            "return_30d_pct": {
              "target": {
                "p25": 80.0,
                "median": 93.33,
                "p75": 100.0
              },
              "reference": {
                "p25": 88.89,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -14.29,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                -2.52,
                0.0
              ],
              "target_lower_pct_of_units": 42.7
            },
            "return_90d_pct": {
              "target": {
                "p25": 80.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 92.31,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -11.11,
                "median": 0.0,
                "p75": 1.39
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 31.46
            },
            "largest_unit_target_share_pct": 11.14,
            "centers": 89
          },
          "2023": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 999,
            "reference_new_participants": 2477,
            "return_7d_pct": {
              "target": {
                "p25": 60.0,
                "median": 80.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 75.42,
                "median": 86.88,
                "p75": 94.27
              },
              "target_minus_reference_pp": {
                "p25": -20.0,
                "median": -5.23,
                "p75": 5.07
              },
              "bootstrap_95_ci_median_difference_pp": [
                -11.78,
                -1.68
              ],
              "target_lower_pct_of_units": 59.68
            },
            "return_30d_pct": {
              "target": {
                "p25": 80.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 88.78,
                "median": 95.45,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -14.16,
                "median": 0.0,
                "p75": 4.82
              },
              "bootstrap_95_ci_median_difference_pp": [
                -0.57,
                0.0
              ],
              "target_lower_pct_of_units": 41.94
            },
            "return_90d_pct": {
              "target": {
                "p25": 83.33,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 91.3,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -9.58,
                "median": 0.0,
                "p75": 2.66
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 32.26
            },
            "largest_unit_target_share_pct": 2.9,
            "centers": 124
          },
          "2024": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 2906,
            "reference_new_participants": 7483,
            "return_7d_pct": {
              "target": {
                "p25": 61.54,
                "median": 80.0,
                "p75": 98.08
              },
              "reference": {
                "p25": 75.0,
                "median": 86.96,
                "p75": 94.44
              },
              "target_minus_reference_pp": {
                "p25": -20.0,
                "median": -6.59,
                "p75": 5.53
              },
              "bootstrap_95_ci_median_difference_pp": [
                -8.06,
                -2.03
              ],
              "target_lower_pct_of_units": 57.98
            },
            "return_30d_pct": {
              "target": {
                "p25": 80.0,
                "median": 95.96,
                "p75": 100.0
              },
              "reference": {
                "p25": 87.68,
                "median": 96.29,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -13.25,
                "median": 0.0,
                "p75": 2.48
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 44.48
            },
            "return_90d_pct": {
              "target": {
                "p25": 85.71,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 91.83,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -6.59,
                "median": 0.0,
                "p75": 2.47
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 31.9
            },
            "largest_unit_target_share_pct": 2.51,
            "centers": 326
          },
          "2025": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 4955,
            "reference_new_participants": 13543,
            "return_7d_pct": {
              "target": {
                "p25": 66.67,
                "median": 80.0,
                "p75": 90.91
              },
              "reference": {
                "p25": 77.78,
                "median": 87.5,
                "p75": 93.75
              },
              "target_minus_reference_pp": {
                "p25": -19.12,
                "median": -7.02,
                "p75": 5.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                -8.89,
                -5.0
              ],
              "target_lower_pct_of_units": 60.81
            },
            "return_30d_pct": {
              "target": {
                "p25": 81.82,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 90.91,
                "median": 96.55,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -10.78,
                "median": 0.0,
                "p75": 2.44
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 40.95
            },
            "return_90d_pct": {
              "target": {
                "p25": 85.71,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 94.12,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -6.62,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 31.81
            },
            "largest_unit_target_share_pct": 0.85,
            "centers": 569
          }
        }
      },
      "bonus": {
        "target_months": [
          12
        ],
        "reference_months": [
          10,
          11
        ],
        "pooled_centers_2022_2025": {
          "minimum_new_participants_each_period": 20,
          "target_new_participants": 1542,
          "reference_new_participants": 2807,
          "return_7d_pct": {
            "target": {
              "p25": 47.84,
              "median": 58.12,
              "p75": 70.73
            },
            "reference": {
              "p25": 54.17,
              "median": 65.11,
              "p75": 75.75
            },
            "target_minus_reference_pp": {
              "p25": -19.76,
              "median": -5.1,
              "p75": 4.78
            },
            "bootstrap_95_ci_median_difference_pp": [
              -14.29,
              0.38
            ],
            "target_lower_pct_of_units": 62.0
          },
          "return_30d_pct": {
            "target": {
              "p25": 62.32,
              "median": 76.73,
              "p75": 85.71
            },
            "reference": {
              "p25": 71.1,
              "median": 80.38,
              "p75": 88.25
            },
            "target_minus_reference_pp": {
              "p25": -15.6,
              "median": -3.81,
              "p75": 4.46
            },
            "bootstrap_95_ci_median_difference_pp": [
              -7.8,
              1.32
            ],
            "target_lower_pct_of_units": 60.0
          },
          "return_90d_pct": {
            "target": {
              "p25": 68.56,
              "median": 82.81,
              "p75": 89.9
            },
            "reference": {
              "p25": 77.31,
              "median": 89.01,
              "p75": 92.05
            },
            "target_minus_reference_pp": {
              "p25": -13.67,
              "median": -2.96,
              "p75": 5.42
            },
            "bootstrap_95_ci_median_difference_pp": [
              -5.03,
              1.35
            ],
            "target_lower_pct_of_units": 58.0
          },
          "largest_unit_target_share_pct": 7.78,
          "centers": 50
        },
        "yearly_minimum_5_each_period": {
          "2022": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 246,
            "reference_new_participants": 419,
            "return_7d_pct": {
              "target": {
                "p25": 40.0,
                "median": 60.0,
                "p75": 66.67
              },
              "reference": {
                "p25": 53.33,
                "median": 65.48,
                "p75": 77.78
              },
              "target_minus_reference_pp": {
                "p25": -31.21,
                "median": -12.42,
                "p75": 15.86
              },
              "bootstrap_95_ci_median_difference_pp": [
                -17.78,
                9.48
              ],
              "target_lower_pct_of_units": 57.69
            },
            "return_30d_pct": {
              "target": {
                "p25": 60.0,
                "median": 80.0,
                "p75": 90.0
              },
              "reference": {
                "p25": 61.67,
                "median": 80.19,
                "p75": 92.17
              },
              "target_minus_reference_pp": {
                "p25": -20.0,
                "median": -1.03,
                "p75": 11.29
              },
              "bootstrap_95_ci_median_difference_pp": [
                -19.44,
                6.74
              ],
              "target_lower_pct_of_units": 50.0
            },
            "return_90d_pct": {
              "target": {
                "p25": 63.54,
                "median": 85.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 75.48,
                "median": 84.79,
                "p75": 98.21
              },
              "target_minus_reference_pp": {
                "p25": -17.39,
                "median": 0.0,
                "p75": 17.8
              },
              "bootstrap_95_ci_median_difference_pp": [
                -12.59,
                14.44
              ],
              "target_lower_pct_of_units": 42.31
            },
            "largest_unit_target_share_pct": 20.73,
            "centers": 26
          },
          "2023": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 280,
            "reference_new_participants": 462,
            "return_7d_pct": {
              "target": {
                "p25": 42.14,
                "median": 60.0,
                "p75": 80.0
              },
              "reference": {
                "p25": 52.88,
                "median": 65.15,
                "p75": 80.37
              },
              "target_minus_reference_pp": {
                "p25": -18.83,
                "median": -7.41,
                "p75": 20.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                -15.08,
                11.76
              ],
              "target_lower_pct_of_units": 55.56
            },
            "return_30d_pct": {
              "target": {
                "p25": 55.36,
                "median": 77.5,
                "p75": 83.65
              },
              "reference": {
                "p25": 68.59,
                "median": 87.87,
                "p75": 97.22
              },
              "target_minus_reference_pp": {
                "p25": -23.75,
                "median": -13.1,
                "p75": 7.85
              },
              "bootstrap_95_ci_median_difference_pp": [
                -19.74,
                2.5
              ],
              "target_lower_pct_of_units": 61.11
            },
            "return_90d_pct": {
              "target": {
                "p25": 60.0,
                "median": 81.67,
                "p75": 100.0
              },
              "reference": {
                "p25": 74.43,
                "median": 91.61,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -17.37,
                "median": 0.0,
                "p75": 7.85
              },
              "bootstrap_95_ci_median_difference_pp": [
                -14.66,
                2.73
              ],
              "target_lower_pct_of_units": 47.22
            },
            "largest_unit_target_share_pct": 10.36,
            "centers": 36
          },
          "2024": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 892,
            "reference_new_participants": 1730,
            "return_7d_pct": {
              "target": {
                "p25": 43.25,
                "median": 66.67,
                "p75": 80.0
              },
              "reference": {
                "p25": 57.14,
                "median": 66.67,
                "p75": 80.0
              },
              "target_minus_reference_pp": {
                "p25": -16.67,
                "median": -4.88,
                "p75": 12.15
              },
              "bootstrap_95_ci_median_difference_pp": [
                -8.57,
                0.0
              ],
              "target_lower_pct_of_units": 56.86
            },
            "return_30d_pct": {
              "target": {
                "p25": 62.78,
                "median": 82.58,
                "p75": 100.0
              },
              "reference": {
                "p25": 71.43,
                "median": 83.33,
                "p75": 92.72
              },
              "target_minus_reference_pp": {
                "p25": -16.67,
                "median": 0.0,
                "p75": 10.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                -6.18,
                0.0
              ],
              "target_lower_pct_of_units": 49.02
            },
            "return_90d_pct": {
              "target": {
                "p25": 73.02,
                "median": 87.5,
                "p75": 100.0
              },
              "reference": {
                "p25": 79.21,
                "median": 90.24,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -13.05,
                "median": 0.0,
                "p75": 8.74
              },
              "bootstrap_95_ci_median_difference_pp": [
                -4.62,
                3.24
              ],
              "target_lower_pct_of_units": 43.14
            },
            "largest_unit_target_share_pct": 4.04,
            "centers": 102
          },
          "2025": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 1560,
            "reference_new_participants": 3199,
            "return_7d_pct": {
              "target": {
                "p25": 44.73,
                "median": 60.0,
                "p75": 75.0
              },
              "reference": {
                "p25": 55.3,
                "median": 70.29,
                "p75": 81.88
              },
              "target_minus_reference_pp": {
                "p25": -21.79,
                "median": -7.4,
                "p75": 8.33
              },
              "bootstrap_95_ci_median_difference_pp": [
                -11.11,
                -3.14
              ],
              "target_lower_pct_of_units": 61.93
            },
            "return_30d_pct": {
              "target": {
                "p25": 66.67,
                "median": 80.0,
                "p75": 93.39
              },
              "reference": {
                "p25": 75.51,
                "median": 88.24,
                "p75": 95.29
              },
              "target_minus_reference_pp": {
                "p25": -15.66,
                "median": -3.33,
                "p75": 7.28
              },
              "bootstrap_95_ci_median_difference_pp": [
                -6.28,
                0.0
              ],
              "target_lower_pct_of_units": 53.41
            },
            "return_90d_pct": {
              "target": {
                "p25": 75.0,
                "median": 85.71,
                "p75": 100.0
              },
              "reference": {
                "p25": 81.36,
                "median": 93.54,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -14.29,
                "median": 0.0,
                "p75": 5.34
              },
              "bootstrap_95_ci_median_difference_pp": [
                -3.22,
                0.0
              ],
              "target_lower_pct_of_units": 46.02
            },
            "largest_unit_target_share_pct": 1.86,
            "centers": 176
          }
        }
      },
      "free_booking_tariff": {
        "target_months": [
          12
        ],
        "reference_months": [
          10,
          11
        ],
        "pooled_centers_2022_2025": {
          "minimum_new_participants_each_period": 20,
          "target_new_participants": 2217,
          "reference_new_participants": 4817,
          "return_7d_pct": {
            "target": {
              "p25": 82.6,
              "median": 90.0,
              "p75": 92.98
            },
            "reference": {
              "p25": 88.81,
              "median": 92.83,
              "p75": 96.4
            },
            "target_minus_reference_pp": {
              "p25": -9.11,
              "median": -2.55,
              "p75": 0.95
            },
            "bootstrap_95_ci_median_difference_pp": [
              -5.7,
              -1.17
            ],
            "target_lower_pct_of_units": 73.53
          },
          "return_30d_pct": {
            "target": {
              "p25": 95.45,
              "median": 99.37,
              "p75": 100.0
            },
            "reference": {
              "p25": 96.96,
              "median": 99.08,
              "p75": 100.0
            },
            "target_minus_reference_pp": {
              "p25": -2.47,
              "median": 0.0,
              "p75": 0.88
            },
            "bootstrap_95_ci_median_difference_pp": [
              -1.11,
              0.0
            ],
            "target_lower_pct_of_units": 42.65
          },
          "return_90d_pct": {
            "target": {
              "p25": 97.8,
              "median": 100.0,
              "p75": 100.0
            },
            "reference": {
              "p25": 98.26,
              "median": 100.0,
              "p75": 100.0
            },
            "target_minus_reference_pp": {
              "p25": 0.0,
              "median": 0.0,
              "p75": 0.79
            },
            "bootstrap_95_ci_median_difference_pp": [
              0.0,
              0.0
            ],
            "target_lower_pct_of_units": 23.53
          },
          "largest_unit_target_share_pct": 5.37,
          "centers": 68
        },
        "yearly_minimum_5_each_period": {
          "2022": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 334,
            "reference_new_participants": 660,
            "return_7d_pct": {
              "target": {
                "p25": 80.0,
                "median": 92.45,
                "p75": 100.0
              },
              "reference": {
                "p25": 86.83,
                "median": 92.86,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -10.14,
                "median": 0.0,
                "p75": 7.14
              },
              "bootstrap_95_ci_median_difference_pp": [
                -5.37,
                5.9
              ],
              "target_lower_pct_of_units": 38.89
            },
            "return_30d_pct": {
              "target": {
                "p25": 97.22,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 22.22
            },
            "return_90d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 16.67
            },
            "largest_unit_target_share_pct": 26.35,
            "centers": 36
          },
          "2023": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 387,
            "reference_new_participants": 999,
            "return_7d_pct": {
              "target": {
                "p25": 77.78,
                "median": 90.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 85.86,
                "median": 94.12,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -13.89,
                "median": -3.33,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                -8.4,
                0.0
              ],
              "target_lower_pct_of_units": 53.19
            },
            "return_30d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 97.73,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 21.28
            },
            "return_90d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 14.89
            },
            "largest_unit_target_share_pct": 6.98,
            "centers": 47
          },
          "2024": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 1164,
            "reference_new_participants": 3193,
            "return_7d_pct": {
              "target": {
                "p25": 80.0,
                "median": 90.91,
                "p75": 100.0
              },
              "reference": {
                "p25": 89.87,
                "median": 94.87,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -13.75,
                "median": 0.0,
                "p75": 4.51
              },
              "bootstrap_95_ci_median_difference_pp": [
                -5.85,
                0.0
              ],
              "target_lower_pct_of_units": 47.14
            },
            "return_30d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 99.79,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 22.14
            },
            "return_90d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 11.43
            },
            "largest_unit_target_share_pct": 5.84,
            "centers": 140
          },
          "2025": {
            "minimum_new_participants_each_period": 5,
            "target_new_participants": 2091,
            "reference_new_participants": 6146,
            "return_7d_pct": {
              "target": {
                "p25": 80.0,
                "median": 88.89,
                "p75": 100.0
              },
              "reference": {
                "p25": 88.1,
                "median": 94.12,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": -14.29,
                "median": 0.0,
                "p75": 4.82
              },
              "bootstrap_95_ci_median_difference_pp": [
                -4.29,
                0.0
              ],
              "target_lower_pct_of_units": 49.65
            },
            "return_30d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 97.44,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 16.2
            },
            "return_90d_pct": {
              "target": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "reference": {
                "p25": 100.0,
                "median": 100.0,
                "p75": 100.0
              },
              "target_minus_reference_pp": {
                "p25": 0.0,
                "median": 0.0,
                "p75": 0.0
              },
              "bootstrap_95_ci_median_difference_pp": [
                0.0,
                0.0
              ],
              "target_lower_pct_of_units": 10.92
            },
            "largest_unit_target_share_pct": 1.05,
            "centers": 284
          }
        }
      }
    }
  },
  "open_access_sensitivity": {
    "august_vs_july_september": {
      "10": {
        "minimum_new_participants_each_period": 10,
        "units": 719,
        "target_new_participants": 18183,
        "reference_new_participants": 45096,
        "return_7d_pct": {
          "target": {
            "p25": 75.0,
            "median": 85.0,
            "p75": 92.86
          },
          "reference": {
            "p25": 82.61,
            "median": 89.19,
            "p75": 93.75
          },
          "target_minus_reference_pp": {
            "p25": -10.6,
            "median": -3.07,
            "p75": 3.44
          },
          "bootstrap_95_ci_median_difference_pp": [
            -3.85,
            -2.29
          ],
          "target_lower_pct_of_units": 61.06
        },
        "return_30d_pct": {
          "target": {
            "p25": 86.5,
            "median": 94.44,
            "p75": 100.0
          },
          "reference": {
            "p25": 92.31,
            "median": 96.3,
            "p75": 98.98
          },
          "target_minus_reference_pp": {
            "p25": -6.44,
            "median": 0.0,
            "p75": 1.76
          },
          "bootstrap_95_ci_median_difference_pp": [
            -0.98,
            0.0
          ],
          "target_lower_pct_of_units": 49.93
        },
        "return_90d_pct": {
          "target": {
            "p25": 89.53,
            "median": 96.43,
            "p75": 100.0
          },
          "reference": {
            "p25": 94.09,
            "median": 97.37,
            "p75": 100.0
          },
          "target_minus_reference_pp": {
            "p25": -5.15,
            "median": 0.0,
            "p75": 1.19
          },
          "bootstrap_95_ci_median_difference_pp": [
            0.0,
            0.0
          ],
          "target_lower_pct_of_units": 45.2
        },
        "largest_unit_target_share_pct": 1.55
      },
      "40": {
        "minimum_new_participants_each_period": 40,
        "units": 93,
        "target_new_participants": 6339,
        "reference_new_participants": 10895,
        "return_7d_pct": {
          "target": {
            "p25": 72.99,
            "median": 84.0,
            "p75": 90.0
          },
          "reference": {
            "p25": 76.92,
            "median": 87.01,
            "p75": 91.38
          },
          "target_minus_reference_pp": {
            "p25": -7.8,
            "median": -3.2,
            "p75": 2.8
          },
          "bootstrap_95_ci_median_difference_pp": [
            -4.57,
            -1.58
          ],
          "target_lower_pct_of_units": 65.59
        },
        "return_30d_pct": {
          "target": {
            "p25": 77.78,
            "median": 90.0,
            "p75": 95.45
          },
          "reference": {
            "p25": 85.71,
            "median": 93.39,
            "p75": 96.77
          },
          "target_minus_reference_pp": {
            "p25": -7.14,
            "median": -2.08,
            "p75": 0.8
          },
          "bootstrap_95_ci_median_difference_pp": [
            -3.64,
            -1.04
          ],
          "target_lower_pct_of_units": 69.89
        },
        "return_90d_pct": {
          "target": {
            "p25": 80.43,
            "median": 91.84,
            "p75": 96.35
          },
          "reference": {
            "p25": 88.0,
            "median": 94.44,
            "p75": 98.1
          },
          "target_minus_reference_pp": {
            "p25": -6.52,
            "median": -2.17,
            "p75": 0.3
          },
          "bootstrap_95_ci_median_difference_pp": [
            -3.86,
            -1.51
          ],
          "target_lower_pct_of_units": 69.89
        },
        "largest_unit_target_share_pct": 4.43
      }
    },
    "december_vs_october_november": {
      "10": {
        "minimum_new_participants_each_period": 10,
        "units": 618,
        "target_new_participants": 12708,
        "reference_new_participants": 33987,
        "return_7d_pct": {
          "target": {
            "p25": 68.97,
            "median": 80.0,
            "p75": 90.0
          },
          "reference": {
            "p25": 78.43,
            "median": 86.51,
            "p75": 92.5
          },
          "target_minus_reference_pp": {
            "p25": -14.37,
            "median": -5.46,
            "p75": 2.51
          },
          "bootstrap_95_ci_median_difference_pp": [
            -6.94,
            -4.31
          ],
          "target_lower_pct_of_units": 67.96
        },
        "return_30d_pct": {
          "target": {
            "p25": 81.82,
            "median": 92.31,
            "p75": 100.0
          },
          "reference": {
            "p25": 90.05,
            "median": 95.45,
            "p75": 99.06
          },
          "target_minus_reference_pp": {
            "p25": -9.04,
            "median": -1.28,
            "p75": 1.74
          },
          "bootstrap_95_ci_median_difference_pp": [
            -2.28,
            -0.13
          ],
          "target_lower_pct_of_units": 53.88
        },
        "return_90d_pct": {
          "target": {
            "p25": 89.33,
            "median": 95.92,
            "p75": 100.0
          },
          "reference": {
            "p25": 93.19,
            "median": 97.22,
            "p75": 100.0
          },
          "target_minus_reference_pp": {
            "p25": -6.58,
            "median": 0.0,
            "p75": 2.29
          },
          "bootstrap_95_ci_median_difference_pp": [
            0.0,
            0.0
          ],
          "target_lower_pct_of_units": 43.2
        },
        "largest_unit_target_share_pct": 1.56
      },
      "40": {
        "minimum_new_participants_each_period": 40,
        "units": 26,
        "target_new_participants": 1711,
        "reference_new_participants": 3205,
        "return_7d_pct": {
          "target": {
            "p25": 64.39,
            "median": 73.75,
            "p75": 82.08
          },
          "reference": {
            "p25": 70.79,
            "median": 85.37,
            "p75": 90.24
          },
          "target_minus_reference_pp": {
            "p25": -12.05,
            "median": -7.56,
            "p75": -0.92
          },
          "bootstrap_95_ci_median_difference_pp": [
            -10.57,
            -2.92
          ],
          "target_lower_pct_of_units": 80.77
        },
        "return_30d_pct": {
          "target": {
            "p25": 80.24,
            "median": 89.31,
            "p75": 93.16
          },
          "reference": {
            "p25": 88.85,
            "median": 93.8,
            "p75": 98.22
          },
          "target_minus_reference_pp": {
            "p25": -8.21,
            "median": -2.1,
            "p75": 0.0
          },
          "bootstrap_95_ci_median_difference_pp": [
            -7.04,
            0.0
          ],
          "target_lower_pct_of_units": 65.38
        },
        "return_90d_pct": {
          "target": {
            "p25": 81.96,
            "median": 93.17,
            "p75": 97.81
          },
          "reference": {
            "p25": 93.22,
            "median": 95.92,
            "p75": 98.97
          },
          "target_minus_reference_pp": {
            "p25": -4.36,
            "median": -0.99,
            "p75": 0.91
          },
          "bootstrap_95_ci_median_difference_pp": [
            -3.9,
            0.0
          ],
          "target_lower_pct_of_units": 57.69
        },
        "largest_unit_target_share_pct": 11.57
      }
    }
  },
  "quality": {
    "pooled_comparison_weights_each_center_once": true,
    "annual_checks_weight_each_center_once_per_year": true,
    "access_separated_before_comparison": true,
    "personal_or_center_identifiers_exported": false,
    "tenants_attempted": 2174,
    "tenants_succeeded": 2174,
    "tenants_failed": 0
  },
  "limitations": [
    "Los resultados describen asociaciones de calendario; no demuestran que el mes cause la repetición.",
    "Actividad, campañas, festivos locales, programación y motivación pueden cambiar simultáneamente.",
    "La cohorte comienza con una primera asistencia efectiva y no mide conversión desde un registro sin visita."
  ]
}