{
  "report_id": "181-bonus-to-membership-conversion",
  "status": "validated",
  "version": "1.2",
  "period": "2019-01-01/2026-07-15",
  "cohort": "2024-01-01/2025-01-01",
  "followup_days": 365,
  "sample": {
    "tenants_attempted": 2174,
    "tenants_succeeded": 2174,
    "tenants_failed": 0,
    "centers_with_cohort": 1180,
    "eligible_profiles": 30064
  },
  "definitions": {
    "eligible_first_bonus": "Primera compra limpia de bono observada desde 2019, realizada en 2024, sin pago de cuota anterior.",
    "membership_conversion": "Primer pago positivo posterior de una cuota mensual dentro de la ventana indicada.",
    "direct_to_membership": "La cuota aparece antes de otra compra de bono o en la misma operación.",
    "membership_after_repeat_bonus": "Existe otra compra de bono antes del primer pago de cuota.",
    "no_later_purchase": "No se observa otra compra positiva de bono o cuota durante los 365 días posteriores."
  },
  "primary": {
    "method": "Media de los porcentajes internos de cada centro; cada centro pesa una vez.",
    "minimum_eligible_profiles_per_center": 20,
    "centers": 427,
    "eligible_profiles": 24930,
    "metrics": {
      "converted_30": {
        "mean_pct": 11.26,
        "bootstrap_95_ci_mean_pct": [
          9.8,
          12.78
        ],
        "median_pct": 5.88,
        "p25_pct": 2.67,
        "p75_pct": 12.56
      },
      "converted_90": {
        "mean_pct": 18.15,
        "bootstrap_95_ci_mean_pct": [
          16.55,
          19.89
        ],
        "median_pct": 13.64,
        "p25_pct": 6.9,
        "p75_pct": 23.08
      },
      "converted_180": {
        "mean_pct": 21.82,
        "bootstrap_95_ci_mean_pct": [
          20.16,
          23.59
        ],
        "median_pct": 18.18,
        "p25_pct": 9.52,
        "p75_pct": 28.57
      },
      "converted_365": {
        "mean_pct": 25.46,
        "bootstrap_95_ci_mean_pct": [
          23.79,
          27.15
        ],
        "median_pct": 22.77,
        "p25_pct": 13.26,
        "p75_pct": 33.33
      },
      "repeated_bonus_365": {
        "mean_pct": 40.12,
        "bootstrap_95_ci_mean_pct": [
          38.52,
          41.72
        ],
        "median_pct": 39.39,
        "p25_pct": 28.17,
        "p75_pct": 50.88
      },
      "direct_to_membership_365": {
        "mean_pct": 16.91,
        "bootstrap_95_ci_mean_pct": [
          15.57,
          18.36
        ],
        "median_pct": 14.29,
        "p25_pct": 6.67,
        "p75_pct": 21.58
      },
      "membership_after_repeat_bonus_365": {
        "mean_pct": 8.55,
        "bootstrap_95_ci_mean_pct": [
          7.74,
          9.4
        ],
        "median_pct": 6.93,
        "p25_pct": 2.94,
        "p75_pct": 11.88
      },
      "no_later_purchase_365": {
        "mean_pct": 47.22,
        "bootstrap_95_ci_mean_pct": [
          45.59,
          48.78
        ],
        "median_pct": 47.62,
        "p25_pct": 37.14,
        "p75_pct": 58.16
      }
    },
    "share_of_365_day_conversions_completed_by_window_pct": {
      "30_days": 44.23,
      "90_days": 71.29,
      "180_days": 85.7
    },
    "incremental_conversion_mean_pct": {
      "days_0_to_30": 11.26,
      "days_31_to_90": 6.89,
      "days_91_to_180": 3.67,
      "days_181_to_365": 3.64
    },
    "incremental_share_of_365_day_conversions_pct": {
      "days_0_to_30": 44.23,
      "days_31_to_90": 27.06,
      "days_91_to_180": 14.41,
      "days_181_to_365": 14.3
    },
    "route_share_among_conversions_pct": {
      "direct_to_membership": 66.42,
      "after_another_bonus": 33.58
    },
    "route_share_bootstrap_95_ci_pct": {
      "direct_to_membership": [
        63.67,
        69.07
      ],
      "after_another_bonus": [
        30.96,
        36.31
      ]
    }
  },
  "sensitivity": [
    {
      "minimum_eligible_profiles_per_center": 10,
      "centers": 647,
      "eligible_profiles": 27961,
      "conversion_365_mean_pct": 27.26,
      "bootstrap_95_ci_mean_pct": [
        25.85,
        28.7
      ],
      "direct_to_membership_share_of_conversion_pct": 66.96
    },
    {
      "minimum_eligible_profiles_per_center": 20,
      "centers": 427,
      "eligible_profiles": 24930,
      "conversion_365_mean_pct": 25.46,
      "bootstrap_95_ci_mean_pct": [
        23.82,
        27.16
      ],
      "direct_to_membership_share_of_conversion_pct": 66.42
    },
    {
      "minimum_eligible_profiles_per_center": 30,
      "centers": 298,
      "eligible_profiles": 21774,
      "conversion_365_mean_pct": 24.93,
      "bootstrap_95_ci_mean_pct": [
        22.95,
        27.06
      ],
      "direct_to_membership_share_of_conversion_pct": 66.42
    },
    {
      "minimum_eligible_profiles_per_center": 50,
      "centers": 153,
      "eligible_profiles": 16285,
      "conversion_365_mean_pct": 24.5,
      "bootstrap_95_ci_mean_pct": [
        21.53,
        27.62
      ],
      "direct_to_membership_share_of_conversion_pct": 67.79
    }
  ],
  "quarterly_stability": [
    {
      "cohort_quarter": "Q1",
      "minimum_eligible_profiles_per_center_quarter": 5,
      "centers": 344,
      "eligible_profiles": 5160,
      "conversion_365_mean_pct": 27.2,
      "bootstrap_95_ci_mean_pct": [
        24.8,
        29.62
      ]
    },
    {
      "cohort_quarter": "Q2",
      "minimum_eligible_profiles_per_center_quarter": 5,
      "centers": 371,
      "eligible_profiles": 5333,
      "conversion_365_mean_pct": 26.8,
      "bootstrap_95_ci_mean_pct": [
        24.59,
        29.15
      ]
    },
    {
      "cohort_quarter": "Q3",
      "minimum_eligible_profiles_per_center_quarter": 5,
      "centers": 463,
      "eligible_profiles": 9012,
      "conversion_365_mean_pct": 26.06,
      "bootstrap_95_ci_mean_pct": [
        24.14,
        28.01
      ]
    },
    {
      "cohort_quarter": "Q4",
      "minimum_eligible_profiles_per_center_quarter": 5,
      "centers": 452,
      "eligible_profiles": 6781,
      "conversion_365_mean_pct": 25.49,
      "bootstrap_95_ci_mean_pct": [
        23.6,
        27.36
      ]
    }
  ],
  "pooled_audit_not_for_headline": {
    "converted_30": 3458,
    "converted_90": 5296,
    "converted_180": 6328,
    "converted_365": 7375,
    "repeated_bonus_365": 11980,
    "direct_to_membership_365": 5024,
    "membership_after_repeat_bonus_365": 2351,
    "no_later_purchase_365": 14268,
    "eligible_profiles": 30064,
    "conversion_365_pct": 24.53
  },
  "concentration": {
    "largest_center_share_of_eligible_profiles_pct": 3.26,
    "ten_largest_centers_share_of_eligible_profiles_pct": 12.79
  },
  "quality": {
    "equal_center_weight": true,
    "bootstrap_iterations": 5000,
    "pooled_result_used_for_headline": false,
    "personal_payment_or_center_identifiers_exported": false
  },
  "limitations": [
    "El diseño es observacional y no demuestra que empezar con bono cause el paso posterior a una cuota.",
    "La primera compra observada desde 2019 puede no ser la primera compra histórica real.",
    "Un pago de cuota indica conversión comercial observada, no permanencia, margen ni satisfacción.",
    "No comprar de nuevo durante 365 días no equivale a una baja contractual confirmada."
  ]
}